Set in the serene landscapes of Balian, Indonesia, JIA JIA’s Balian campaign celebrates the brand’s deep connection to nature and the transformative energy of crystals. A journey to Bali through the sacred energy of crystals—earth-worn, soul-led, and made to move with you. Each piece is thoughtfully crafted to honor the raw beauty and unique energy of untreated gemstones, reflecting the harmony between earth and spirit. Inspired by Bali’s spiritual essence, the campaign invites wearers to embrace intentionality and joy through jewelry that is both meaningful and timeless.

Set in the lush jungle of Bali, JIAJIA's Jungle campaign celebrates the raw beauty of nature through the vibrant colors of Earth’s gemstones. From the tranquil blues of aquamarine to the grounding greens of emerald, each piece reflects the planet’s kaleidoscope of hues, evoking serenity, vitality, and transformation. Against the backdrop of Bali’s untamed wilderness, these radiant crystal creations invite you to embrace the energy and magic of nature’s palette.

Earth Preserve celebrates the colors of our earth. There is a sense of ephemeral energy behind each shot. Flora and fauna are propped back to the beautiful layers of jewelry as a symbol of each moment on our earth is precious and fleeting. Honoring our earth, the seasons, and to flow into each moment with an open heart.

JIAJIA's Birthstone campaign is styled around the energy of each birthstone. Each month is set in it's own unique backdrop and style that celebrates each individual month. This collection is made with the intention for gifting and to wear simply for the look and energy of the piece.